Consumer
/
Strategy review
Entry strategy for a regional food brand
A well-loved regional brand wanted to enter a second market without diluting what made it work at home.
Client
Consumer brand, two founders
Sector
Consumer
Service
Strategy review
Duration
4 weeks
Illustrative engagement. Harlow & Vance is a fictional demo firm.
The challenge
The founders had three attractive options and no shared way to compare them. Every conversation restarted from scratch.
What we did
We built a simple scoring model with the founders, pressure-tested each option with distributor interviews, and wrote a two-page recommendation they could share with their bank.
Outcome (illustrative)
Illustrative sample result: one chosen market, a phased launch plan, and a clear list of what would make them stop.
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